Anthony & Elle: Freaky Friday

I recently had an interesting project in school and I wanted to share! It was mostly practice for our upcoming competition submissions, but it was fun nonetheless!

So the brief in general was creating the next season's collection for a current designer. I chose the amazing Alexander McQueen brand for AW 2013 --- And I thought it was Freaky Friday worthy!

I invite you to read through my concept and check out my six little illustrations to convey my point! Just a little bit of me on the blog today!

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The Concept

By choosing Alexander McQueen for this project, I knew I had a tough, but creatively fulfilling task ahead of me. After fully researching him and eternalizing his aesthetic, I wanted to keep his ideals while still being true to my own visions. McQueen often drew from his background of tailoring and interests in nature, history, romanticism, and current events. With these in mind, I was immediately drawn to a theme of “Under the Microscope.” By twisting it to a more literal take on the outrageous nature of the world’s current media outlets, I started by researching lines and shapes of organisms under the microscope. As this developed further, I had a vision of a AW 2013 runway show filled with bacterial shapes and the runway models initially blending in with these shapes with the garments they were wearing and then stepping out to the forefront for the world to see; a nod to how celebrities often want to blend in with their surroundings, but that nobody can hide under a microscope. As far as color, I wanted it to be mostly neutral with a pop of color or microscopic print. I was drawn to the recent lavender trend, so that mixed with neutrals and warm hues was my primary color story. To get the shapes I wanted, the designs were very structured so the fabrics needed to be very heavy. Vinyl became the main element used in many of the looks due to its great shaping qualities and interesting texture and look. Mixing the shine and slick feel of vinyl with the fuzz and comparable heaviness of felt seemed interesting, as well. This collection is meant to be art and can be worn for special occasion events by adventurous people, a big part of McQueen’s customer base.

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