I recently had an interesting project in school and I wanted to share! It was mostly practice for our upcoming competition submissions, but it was fun nonetheless!
So the brief in general was creating the next season's collection for a current designer. I chose the amazing Alexander McQueen brand for AW 2013 --- And I thought it was Freaky Friday worthy!
I invite you to read through my concept and check out my six little illustrations to convey my point! Just a little bit of me on the blog today!
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The Concept
By choosing Alexander McQueen for this
project, I knew I had a tough, but creatively fulfilling task ahead of me.
After fully researching him and eternalizing his aesthetic, I wanted to keep
his ideals while still being true to my own visions. McQueen often drew from
his background of tailoring and interests in nature, history, romanticism, and
current events. With these in mind, I was immediately drawn to a theme of
“Under the Microscope.” By twisting it to a more literal take on the outrageous
nature of the world’s current media outlets, I started by researching lines and
shapes of organisms under the microscope. As this developed further, I had a
vision of a AW 2013 runway show filled with bacterial shapes and the runway
models initially blending in with these shapes with the garments they were
wearing and then stepping out to the forefront for the world to see; a nod to
how celebrities often want to blend in with their surroundings, but that nobody
can hide under a microscope. As far as color, I wanted it to be mostly neutral
with a pop of color or microscopic print. I was drawn to the recent lavender
trend, so that mixed with neutrals and warm hues was my primary color story. To
get the shapes I wanted, the designs were very structured so the fabrics needed
to be very heavy. Vinyl became the main element used in many of the looks due
to its great shaping qualities and interesting texture and look. Mixing the
shine and slick feel of vinyl with the fuzz and comparable heaviness of felt
seemed interesting, as well. This collection is meant to be art and can be worn
for special occasion events by adventurous people, a big part of McQueen’s
customer base.
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(((Yes, that is a skant in style #4! ;) I had fun with this one! )))
Which design house would you love to create a collection for??
